Content Specialist
American Wire Group (AWG) is the leading material supplier and manufacturer of wire and cable, hardware, equipment, and accessory solutions. We have earned our reputation by offering exceptional customer service, delivering products of the highest quality, and ensuring timely deliveries.
We are seeking a creative, detail-oriented, and strategic Content Specialist with strong writing, graphic design, and digital marketing skills. The Content Specialist will develop engaging content, create brand-aligned visuals, and support digital campaigns to drive awareness, engagement, and growth across multiple platforms.
Location: Hybrid, based near Katy, TX or Perris, CA
Travel: Occasional travel, up to 25%
Key Responsibilities:
Content Creation & Strategy
- Write compelling, audience-focused content for websites, social media, blogs, email campaigns, and other marketing platforms.
- Collaborate with marketing, engineering and product teams to ensure brand messaging is consistent and impactful.
- Conduct research to understand target audiences, trends, and competitive positioning.
- Maintain and evolve the editorial calendar aligned with strategic initiatives and campaign timelines.
Graphic Design & Visual Communication
- Design digital and print collateral including social graphics, infographics, brochures, advertisements, and trade show materials.
- Create brand-consistent visuals that reflect identity standards and campaign goals
- Video creation (short videos, product videos, reels, other social content, etc.)
- Implement a strategic approach to growing YouTube content and followers.
- Support the creation of internal and external presentations and sales tools.
- Catalog page creation and edits, in coordination with the engineering team
Digital Marketing Support
- Create optimized content for SEO, paid media, and social platforms.
- Assist in website content and graphic updates, including layout enhancements.
- Help craft and optimize email campaigns using platforms like Constant Contact.
Collaboration & Project Management
- Work closely with VP Marketing & Communications, Director of PR & Communications, engineering, and other stakeholders to understand creative needs and project goals.
- Participate in brainstorming sessions and contribute ideas for campaign themes, visuals, and formats.
Brand Stewardship
- Ensure all communications are consistent with brand voice, tone, and visual identity.
- Proactively propose updates to design templates and messaging to enhance brand cohesion and impact
- Perform regular audits of marketing materials to maintain consistency and relevance.
Required Skills & Qualifications:
- Bachelor’s Degree in Graphic Design, Communications, Marketing, Digital Media, or a related field.
- 3+ years of relevant content creation and design experience.
- Strong writing and storytelling skills with the ability to adapt tone across platforms.
- Proficiency in Canva and Adobe Creative Suite (Photoshop, Illustrator, InDesign).
- Experience with WordPress and email marketing tools such as Constant Contact.
- Knowledge of video editing and basic animation is a plus.
- Electrical industry experience is a bonus but not required.
